Google patent application user data as part of ranking process

In this third article, we continue to dig into the patent application of Google regarding the method used to rank sites in search results. Interestingly, Google asserts in the application that it “might” consider user data as a factor in organizing search results. What Is User Data? Without being rude, you should already know what user data is as part of your site evaluation. Any owner of a site on the web should be constantly looking at user data found on site servers. The site server should have an administrative program telling you what searches are being used to reach the site, better known as “search strings.” The program should also be telling you how many pages the user looks at on each visit and where in the site they go. By reviewing these statistics, you can identify the sections of your site that appeal to potential customers. If clients are leaving after visiting only one or two pages, such statistics should tell you that you have an abandonment problem. The new information from the Google patent should motivate you to closely monitor your site. Essentially, Google is also looking at your server statistics to determine the value of your content and factoring it into the rankings. Specifically, Google claims in the patent application that it tracks the amount of time that users spend accessing a page on your site. Having filed a few patent applications in my time, what this really means is Google is looking at how long a user spends on your site and how “deep” they go into it. Expanding on this subject, Google details an additional factor. As with the Adwords program, Google is monitoring the click through rate on search results. The more click-throughs to your site from its listings in Google, the higher it will be moved in the search results. Every Little Bit Helps Google claims that it looks at what users are bookmarking. The apparent jist is that Google considers a site with a lot of bookmarks to be “worthy” of a higher ranking. In short, get out there and bookmark your sites! Conclusion The effort of Google to look for depth in a site should be commended. There is nothing worse then clicking onto a promising search result to find one crappy page full of links. With this new policy, Google rewards sites with healthy amounts of relevant pages. In short, content is king again.

Link popularity is the key to have huge amount of permanent and quality traffic

As a website owner, you may or may not realize the value of a campaign designed to increase link popularity. The results of such efforts serve to increase the amount of traffic not only because of the increased visibility of your website due to larger amounts of links. Additionally, the higher the number of relevant one way links coming into your site, the more you build link popularity. In order to find out which sites on the internet have the highest link popularity, it is only necessary to go to a search engine and enter a word or phrase. Understand that the first sites to appear on your screen will be those that have invested resources to build link popularity. The steps necessary to increase link popularity may seem simple at first glance, but here are some reasons to hire a specialist to help you increase link popularity: The search engine algorithms consider multiple items when assigning link popularity to particular sites. Internet marketing pros know how to build link popularity for your site. It does matter where your site is listed. Free directory listings and reciprocal link programs seem like a great idea to increase link popularity, although if used incorrectly these services may actually detract from your link popularity. An SEO specialist hired to increase link popularity will understand the interrelations of the major search engines. For example, they already know that Yahoo! rankings are tied directly to Google rankings. And more than that, they know how to get your site noticed. A professional SEO specialist will already know the tricks to networking. They have experience with contacting the owners of sites containing similar content or themes in order to request link exchanges. They know the best way to get you the external links to your site in order to increase link popularity and site traffic. It should by now seem fairly obvious that almost without a doubt if you want to build link popularity successfully, you are going to require outside help. Because your priorities need to be focused in other areas than SEO, hiring a link popularity SEO specialist is a fabulous way to save your time and increase your site traffic with a minor financial investment. Of course, by hiring someone to build link popularity for your site you are going to have a better return on investment than if you spent your own time trying to increase link popularity. In closing, be aware that link popularity is perhaps the most important measure applied to a website with today’s search engine technologies. It takes a large investment of time to build link popularity for a newly launched site – and to increase the link popularity of an existing site. So, hiring an SEO specialist to perform this task on your behalf is a good investment to make when you consider the tangible benefits that happen very quickly on your site statistic and the search engine results pages.

10 Ways to increase website traffic

If you have a website business on the internet, you require understanding the importance of traffic generation. Your business depends on reliable and steady traffic coming to your website. There are lots of ways to get traffic to your website however most people are interested in getting the most traffic for the least amount of money, preferably for free. While it's difficult to get anything for free nowadays there are still a few good ways to help build your web traffic and still pay nothing. Here are the 10 ways which help you in generating quick traffic to your website. 1. As part of quick traffic generation, you need to make sure that the content on your website is search engine optimized 2. As well, when it comes to quick generating traffic, you need to have URL that efficiently draws people to your site. 3. Furthermore, in considering quick making traffic options, you need to initiate a quality link building campaign. 4. In order to better your quick making traffic plans, you should take a look at using an ad program such as Google AdWords. 5. Articles that you write should be submitted to as many sites that accept articles as possible. This is important because sites that accept and include your articles in their article banks establish links for you and you are not obligated to give back. 6. Find a forum in your topic and look over the discussions. Ask questions, contribute your expertise and get to know some of the forum members. This is an excellent opportunity for you to meet others and introduce your website. It also helps build trust while helping you learn how others have found success. 7. Submitting your website to directories is a cheap way to create back links. These back links will help increase your search engine ranking in the major search engines. 8. Posting a blog about your service or product is a quick way to boost your search engine rankings. And if you keep your content fresh, you will have a better chance of having the search engines finding your site. 9. when it comes to quick generating traffic, you should build strategic alliances with other businesses to enhance your own standing and status on the Net today and into the future. 10. Google search engine indexes images in your web pages. When someone uses Google Image Search to find images on the web, what chance does your website have to show up in the search results? If you know how to optimize images in your web pages, your images will have high rankings in the image search results. You can increase traffic with images. Use the techniques described below for optimizing Google Image Search for traffic. (A). Use the alt attribute in the html img tag (B). Use the title attribute in the img tag (C). Use both the width and the height attributes for the image (D). Use both the width and the height attributes for the image These are just a few strategies you can use to help increase your site's presence on the Internet without sacrificing the quality and salesmanship you need to get people to buy from you! There are many more strategies for increasing traffic on your site. Written by Cindy Battye trafficbunnies nettrafficchat